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LA Law Firms

Louisiana Law Firms

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All of the  Louisiana Law firms featured here had their ads triggered when we set our physical location to be either in Louisiana, a major city within Louisiana, or any of the geographic targeting options offered by Google that are within Louisiana. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Louisiana & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $241 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($241   per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $2,892 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $5,784  (  $2,892  per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Louisiana based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

A screenshot showcasing Google Ads Keyword Planning tool results for personal injury keywords in Louisiana. The average cost per click (CPC) stands at $241, providing insights into advertising expenses for legal services in the state. 📊💰 #LouisianaLawyers #KeywordEstimates #GoogleAdsCPC
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Louisiana

Legal Data

The legal industry is a major economic driver in Louisiana, employing over 20,000 people and generating over $2 billion in revenue each year.

Louisiana has a number of prestigious law schools, including the Louisiana State University Paul M. Hebert Law Center and the Tulane University Law School.

Louisiana is home to a number of well-known attorneys, including Clarence Thomas, who served on the U.S. Supreme Court from 1991 to 2023.

Legal Resources