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KY Law Firms

Kentucky Law Firms

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All of the  Kentucky Law firms featured here had their ads triggered when we set our physical location to be either in Kentucky , a major city within Kentucky, or any of the geographic targeting options offered by Google that are within Kentucky. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Kentucky & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $85 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($85  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $1,023 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,046  (  $1,023 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Kentucky based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

A screenshot displaying Google Ads Keyword Planning tool results for personal injury keywords in Kentucky. The average cost per click (CPC) is $85, offering insights into advertising expenses for legal services in the state. 📊💰 #KentuckyLawyers #KeywordEstimates #GoogleAdsCPC
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Kentucky

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Injury Lawyers Omaha”, as evidenced by the Becker Law office instance, the firm was also contacted to ensure that they are not licensed or practising in Nebraska. 

Legal Data

Kentucky has one of the lowest attorney-to-population ratios in the country. In 2022, there were 2.8 attorneys per 1,000 residents in Kentucky, compared to the national average of 3.5 attorneys per 1,000 residents. This means that Kentucky residents may have more difficulty accessing legal services than residents of other states

Kentucky’s legal industry is growing faster than the national average. Employment in Kentucky’s legal industry grew by 7.9% between 2012 and 2021, compared to the national average growth rate of 6.6%. This growth is being driven by a number of factors, including the aging population, the increasing complexity of the law, and the growing demand for legal services from businesses and individuals.

Kentucky’s legal industry is more diverse than the national average. In 2022, 23.6% of Kentucky’s attorneys were women and 13.8% were attorneys of color. These percentages are higher than the national averages of 19.9% women attorneys and 13.2% attorneys of color

Legal Resources

Kentucky Legal Aid: This website provides information on free and low-cost legal services available to Kentucky residents who meet certain income requirements. It also has a searchable directory of legal aid organizations by county, as well as a list of self-help resources.

Kentucky Bar Association’s Lawyer Referral Service: This service can connect you with a lawyer who practices in the area of law you need help with, and who offers a free initial consultation. 

Legal Aid Society of Louisville: This organization provides free legal aid to low-income residents of Jefferson County, Kentucky, and surrounding counties. It has a variety of practice areas, including family law, housing law, and consumer law.