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Keches Law Group, a Rhode Island based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Injury Lawyer From The Wire".

Irrelevant Search Term:
Injury Lawyer From The Wire

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Injury Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Law firm Keches Law Group would not want their ad to appear for the search “Injury Lawyer From The Wire” because this query is related to a fictional television show (“The Wire”) and not relevant to their legal services. Associating their ad with a pop culture reference could be confusing and misleading for users seeking genuine legal representation. It is crucial for law firms to maintain a professional and focused advertising approach that aligns with their actual legal services to attract the right clientele. Furthermore, appearing in such search results could also result in wasted ad spend, as it would not effectively target potential clients in need of Keches Law Group’s legal expertise.

About Keches Law Group


Keches Law Group: Your Champions in the Fight for Justice

At Keches Law Group, we are not just a law firm; we are a dedicated team of attorneys committed to safeguarding and advocating for the rights of individuals who have suffered injuries. Our relentless pursuit of justice means we work tirelessly to ensure our clients receive the compensation they rightfully deserve for their injuries. While some legal matters can be resolved through negotiations, we are always prepared to take a case to court when necessary. Our clients benefit from the collective wisdom and experience of our attorneys, as well as our exceptional support staff.

Serving New England and Beyond

Our law firm proudly represents clients throughout New England, including Massachusetts, New Hampshire, Rhode Island, and Connecticut. Over the years, Keches Law Group, P.C., has established itself as one of the largest and most respected personal injury law firms in Massachusetts. Our reputation is built on a solid foundation: We relentlessly protect the rights of injured individuals who are grappling with challenging circumstances after an accident or injury. Moreover, we have a proven track record of achieving outstanding results for our clients.

Fearless Litigators for Your Rights

At Keches Law Group, we are known for being fearless litigators. When it comes to ensuring our clients receive the compensation they deserve, we spare no effort. While we are skilled negotiators, we will not hesitate to take your case to court if that is the most effective path to justice. We understand that each case is unique, and we tailor our approach to suit the specific needs and circumstances of our clients.

Meet George Keches: Our Founding Partner

George Keches, the founding partner of our law practice, leads the Workers’ Compensation, Personal Injury, and Medical Malpractice Departments. With a team of over 30 attorneys, Keches Law Group stands as one of the largest plaintiffs’ personal injury practices in the state of Massachusetts. Mr. Keches has dedicated his practice to Workers’ Compensation and related areas of the law, earning a reputation as an authority in the field. He is widely recognized as one of the most aggressive and knowledgeable attorneys practicing law at the Department of Industrial Accidents and the Social Security Administration. Regardless of the case’s complexity, Mr. Keches maintains an almost unprecedented success rate. He frequently handles supplemental benefits claims for injured employees who may be entitled to additional support under federal Social Security and state Accidental Disability Retirement laws. Mr. Keches has often said, “Representing injured workers when so much is at stake in supporting themselves and their families is the most satisfying career I could have chosen.”

Choose Keches Law Group: Your Trusted Advocates

When you choose Keches Law Group, you’re selecting a team of dedicated professionals who are passionate about advocating for your rights. We believe in the importance of justice, and we tirelessly fight for it. Our commitment to achieving favorable outcomes for our clients has earned us a reputation as tough, compassionate advocates. At Keches Law Group, we are more than just attorneys; we are your champions in the pursuit of justice. Your well-being is our top priority, and we are here to guide you through the legal process, ensuring you receive the compensation and support you need. To learn more about our team of experienced attorneys and how we can assist you, please visit our website. We look forward to being your trusted advocates and helping you navigate the path to justice.  

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