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Jackman Law Firm, a Washington based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Car Accident Lawyer Email Marketing”.
Jackman Law Firm, a Washington based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Car Accident Lawyer Email Marketing”.

Irrelevant Search Term:
Car Accident Lawyer Email Marketing

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Law firm Jackman Law Firm would likely not want their ads to appear for the search “Car Accident Lawyer Email Marketing” because this search query indicates that users are interested in email marketing services for car accident lawyers, rather than actively seeking legal representation for car accident cases. Advertising for such a term would likely lead to wasted ad spend, irrelevant clicks, and a low likelihood of converting users into clients. The intent behind the search does not align with the law firm’s primary goal of attracting individuals in need of legal services for car accidents. Therefore, it’s more effective for the firm to concentrate their advertising efforts on keywords directly related to their legal services to attract potential clients seeking assistance with car accident cases.

Additional Irrelevant Queries

Irrelevant Search Term:
Personal Injury Lawyer From The Wire

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Personal Injury Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

A law firm like Jackman Law Firm would not want their ads to show for the search “Personal Injury Lawyer From The Wire” because this search query is associated with a fictional TV show (“The Wire”) and does not reflect genuine intent to seek legal representation. Advertising for such a term would likely result in wasted ad spend, irrelevant clicks, and a low likelihood of converting users into clients, as it is not related to real legal needs. The search intent revolves around a pop culture reference rather than seeking professional legal services. Therefore, it’s more effective for the law firm to focus their advertising efforts on keywords directly related to their legal expertise and potential client requirements.

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

About Jackman Law Firm

 

Welcome to The Jackman Law Firm

Our Commitment to Winning

Since its inception in 2014, The Jackman Law Firm has been committed to winning and winning big for our clients. We pride ourselves on consistently achieving six and seven-figure verdicts for our clients, covering a wide range of cases from car accidents to construction site injuries and mass torts. No case is too big or too small for our dedicated team.

Our Core Values

Exceptional Customer Service

Our clients are our top priority, and we go above and beyond to provide them with exceptional customer service. We understand that legal matters can be stressful, and we’re here to alleviate that stress by being available whenever our clients need us—whether it’s during the day, night, or even on weekends. We make it a point to promptly return phone calls and emails the same day.

Tell Clients What They Need to Hear

We believe in honesty and transparency. We don’t just tell our clients what they want to hear; we provide them with the information they need to make informed decisions about their cases. Our straightforward approach ensures that our clients have a clear understanding of their legal options and potential outcomes.

Exceptional Work

At The Jackman Law Firm, we hold ourselves to the highest standards of excellence. We are committed to delivering exceptional legal work in every case we handle. With nearly two decades of combined legal experience in personal injury, mass torts, and eminent domain, our attorneys bring a wealth of knowledge and expertise to each case.

Our Dedication to Clients

Our dedication to our clients extends beyond legal experience. We are there with our clients every step of the way, working tirelessly to ensure they achieve successful outcomes for their cases. Our purpose is clear: to provide compassionate and exceptional legal service to those who need it most.

Building the Best and Biggest Law Firm

The Jackman Law Firm’s mission is to become the best and biggest law firm in the country for our practice areas. Our focus is on helping people who require our services, and this mission has driven our success. Founder Chris Jackman’s vision for the firm was to create a law firm that prioritized clients, worked tirelessly on their behalf, and, most importantly, achieved significant victories for them. Since the firm’s inception, Chris Jackman has turned this vision into a reality. With over $20,000,000 recovered for clients in various cases, including car accidents, work injuries, and complex litigation, he has demonstrated an unwavering commitment to winning for his clients. Chris also places a strong emphasis on litigating sexual abuse cases on behalf of survivors against entities like the Boy Scouts, therapists, churches, and school districts. His extensive experience includes thousands of complex cases, dozens of trials, authoring two legal books on personal injury law, speaking at legal seminars, and securing hundreds of victories for his clients.

Community Engagement

The Jackman Law Firm operates with offices in Washington State and Colorado, serving communities in both regions. As a member of The Christian Legal Society, Chris Jackman believes in giving back to the communities he serves. A portion of the firm’s legal fees is reinvested in local schools, churches, hospitals, and charities each year, with one percent of all legal fees from each case donated to an orphanage. Additionally, the firm sponsors students through annual college scholarships.

Choose The Jackman Law Firm

At The Jackman Law Firm, we are driven by our mission to win for our clients and make a positive impact on the communities we serve. When you choose us, you’re choosing a dedicated team that will go above and beyond to protect your rights and deliver exceptional results.  

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