Irrelevant Search Term:
Car Accident Lawyer Email Marketing
- Root Keyword- Car Accident Lawyer is the keyword that is most likely causing the ad to be served for this irrelevant search term.
- Negative Keyword Missing - Email marketing and email advertising are all negatives that would have prevented an ad from being served.
- AVG Cost Per Click - $127 see Washington Law firm specific data for more info.
We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc.
Law firm Jackman Law Firm would likely not want their ads to appear for the search “Car Accident Lawyer Email Marketing” because this search query indicates that users are interested in email marketing services for car accident lawyers, rather than actively seeking legal representation for car accident cases. Advertising for such a term would likely lead to wasted ad spend, irrelevant clicks, and a low likelihood of converting users into clients. The intent behind the search does not align with the law firm’s primary goal of attracting individuals in need of legal services for car accidents. Therefore, it’s more effective for the firm to concentrate their advertising efforts on keywords directly related to their legal services to attract potential clients seeking assistance with car accident cases.
Additional Irrelevant Queries
Irrelevant Search Term:
Personal Injury Lawyer From The Wire
- Root Keyword- Personal Injury Lawyer is the keyword that is most likely causing the ad to be served for this irrelevant search term.
- Negative Keyword Missing -From The Wire and The Wire TV show are all negatives that would have prevented an ad from being served.
- AVG Cost Per Click - $127 see Washington Law firm specific data for more info.
We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Personal Injury Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc.
A law firm like Jackman Law Firm would not want their ads to show for the search “Personal Injury Lawyer From The Wire” because this search query is associated with a fictional TV show (“The Wire”) and does not reflect genuine intent to seek legal representation. Advertising for such a term would likely result in wasted ad spend, irrelevant clicks, and a low likelihood of converting users into clients, as it is not related to real legal needs. The search intent revolves around a pop culture reference rather than seeking professional legal services. Therefore, it’s more effective for the law firm to focus their advertising efforts on keywords directly related to their legal expertise and potential client requirements.
This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed.
