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IN Law Firms

Indiana Law Firms

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All of the  Indiana Law firms featured here had their ads triggered when we set our physical location to be either in Indiana, a major city within Indiana, or any of the geographic targeting options offered by Google that are within Indiana

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Indiana & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $104 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($104 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $1,248  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,496(  $1,248  per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Indiana based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Unlock Success for Your Law Firm: Discover the Power of Google Ads Keyword Estimates for Indiana. See why partnering with an experienced agency is crucial. Personal injury keyword insights with an average CPC of $104
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Indiana

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.  

Legal Data

Legal Resources

  • Indiana Legal Services provides free legal aid to low-income individuals and families who cannot afford an attorney. The organization has offices throughout the state and offers a variety of legal services, including assistance with family law, housing law, and consumer law. The organization’s website has a wealth of information about its services, as well as a contact form that can be used to request assistance. 
  • Legal Aid Society of Indianapolis is another non-profit organization that provides free legal aid to low-income individuals and families in Indiana. The organization has offices in Indianapolis and Terre Haute and offers a variety of legal services, including assistance with family law, housing law, and employment law. The organization’s website has a wealth of information about its services, as well as a contact form that can be used to request assistance. 
  • Indiana Pro Bono Network is a network of lawyers and law students who volunteer their time to provide legal services to low-income individuals and families in Indiana. The organization’s website has a directory of pro bono lawyers and law students who can provide assistance with a variety of legal matters. The website also has a contact form that can be used to request assistance.