Skip to content
Habush, a Wisconsin based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Accident Lawyer Disbarred”.
Habush, a Wisconsin based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Accident Lawyer Disbarred”.

Irrelevant Search Term:
Accident Lawyer Disbarred

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Habush Law Firm would not want their Google Ad to appear for the search query “Accident Lawyer Disbarred” due to the following reasons:

  1. Negative Association: This search query implies a negative association with lawyers who have been disbarred, suggesting unethical or illegal conduct. Habush Law Firm would not want their ad to appear in connection with such a potentially damaging keyword.

  2. Relevance: The search does not align with the law firm’s primary goal of attracting clients seeking legal representation for personal injury or accident cases. Users searching for “Accident Lawyer Disbarred” are likely looking for information about disbarred lawyers, not legal services.

  3. Brand Image: Associating the law firm’s name with a keyword related to lawyer misconduct could harm their brand’s reputation and credibility, potentially deterring potential clients.

  4. Ineffective Marketing: Clicks from users searching for information about disbarred lawyers are unlikely to convert into clients seeking legal representation, resulting in a low return on investment for the ad campaign.

  5. Irrelevant Traffic: Running ads for unrelated keywords can lead to wasted ad spend, as the users clicking on the ad are not genuinely interested in the services the law firm offers.

About Habush Personal Injury Attorneys

Habush Habush & Rottier, S.C.: A Legacy of Advocacy and Justice

Habush Habush & Rottier, S.C.: A Legacy of Advocacy and Justice

The Great Depression and the Beginning

In the throes of the Great Depression, when people across the nation were yearning for a helping hand and the assurance that someone could stand up for them, Jesse Habush embarked on a remarkable journey. In 1930, he initiated the practice of law in Milwaukee, Wisconsin, during a time when the legal landscape was underdeveloped, and individuals wronged by the actions of others struggled to find redress. It was in this challenging context that Jesse decided to represent injured workers and those harmed or killed due to negligence.

Continuing Through Wars and Challenges

The firm’s journey didn’t stop at the end of the Depression but continued through the trials of World War II and the Korean War. By then, Jesse Habush had become one of the state’s most distinguished attorneys, championing the cause of injured individuals. However, it was in 1961 that the firm’s trajectory shifted significantly when Bob Habush, Jesse’s son, decided to join his father in the practice of law. Armed with the highest honors from the University of Wisconsin Law School and early experience in Chicago, Bob brought a fresh perspective to the firm’s mission.

Championing Product Liability Cases

In the 1960s, Bob Habush delved into litigating cases in Wisconsin involving the faulty design and manufacture of various products that led to serious injuries and fatalities. These cases spanned automobile design, gas tank design, and numerous consumer products. Bob expanded the firm’s capabilities by hiring specialists in engineering and medicine to handle complex cases. This strategy was aimed at leveling the playing field when pitted against powerful corporations with seemingly limitless resources.

Leadership and Recognition

In the late 1970s and throughout the 1980s, Bob Habush assumed the presidency of the Association of Trial Lawyers of America (now AAJ) with its 60,000 members. His contributions to the national legal landscape, combined with his successes in Wisconsin, garnered numerous prestigious awards, including the Leonard Ring Champion of Justice Award—ATLA’s highest honor. Bob became the embodiment of a successful plaintiff’s trial lawyer who gave back to the community, law schools, and various philanthropic causes.

Expanding Presence Across Wisconsin

In 1979, the firm expanded to Madison, marking its first location outside of Milwaukee. Dan Rottier, the current president of the firm, joined during this time and began building his reputation as a formidable trial lawyer. After Madison, the firm strategically opened offices across the state, including Appleton, Green Bay, and Wausau. Today, they boast a network of 13 offices, each staffed with top-notch personal injury attorneys in Wisconsin.

Continued Excellence and Client Success

The 1990s saw the continued success of Bob Habush, who continued to attract the state’s most accomplished lawyers to the firm’s local offices. In Madison, Dan Rottier emerged as one of Wisconsin’s most prominent trial lawyers. He achieved the distinction of becoming the youngest member ever invited to join the International Academy of Trial Lawyers in the early 1990s. In 2011, Bob passed the leadership of the firm to Dan, but his counsel and guidance remained invaluable.

Recognition and Impact

Habush Habush & Rottier, S.C. attorneys have garnered recognition from prominent legal organizations, including the Inner Circle of Advocates, the International Association of Trial Lawyers, The American College of Trial Attorneys, International Society of Barristers, and The American Board of Trial Advocates. Each member of the firm is held in high regard for their quality and ethical standards, and they have contributed significantly to law schools and bar organizations throughout the state.

Justice for Clients

However, the most significant accolades for the firm are the monetary awards secured for their clients. Over the past 90+ years, their efforts have resulted in billions of dollars in compensation for individuals. This remarkable sum likely surpasses the combined total of all other personal injury firms in the state. Habush Habush & Rottier, S.C. has always chosen to stand by individuals, not corporations or insurance companies, advocating for the underdogs in the pursuit of justice. Their talents and resources create a more level playing field when confronting the world’s largest corporations.

Continuing the Fight for Justice

From the crucible of the Great Depression, through times of war and peace, Habush Habush & Rottier, S.C. has remained true to its founding principle: fighting for what’s right. Today, as in the past, they continue to be unwavering advocates for justice, standing up for those who need it most.

Habush Personal Injury Attorneys Links