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Gold & Gold, a Florida based medical malpractice and wrongful death law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Med Mal Lawyer Nebraska".

Irrelevant Search Term:
Med Mal Lawyer Nebraska

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Med Mal Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Serving Google ads for the search query “Med Mal Lawyer Nebraska” when Gold & Gold is a Florida-based personal injury law firm is generally not a cost-effective use of funds for several reasons:

  1. Geographic Mismatch: Gold & Gold is licensed in Florida, not Nebraska. Users seeking a medical malpractice lawyer in Nebraska are unlikely to be interested in a law firm located in Florida, making it highly unlikely that clicks on these ads will result in actual clients. This geographic mismatch can lead to a high bounce rate and low conversion rate.

  2. High Competition: Medical malpractice and wrongful death-related searches on Google are highly competitive, and the average cost per click (CPC) for such keywords can be exorbitantly high. Attempting to rank for a search term in a different state with a different jurisdiction can escalate the already high costs, making it an inefficient allocation of advertising budget.

  3. Low Conversion Rate: Even if users from Nebraska click on the ad, the conversion rate (percentage of clicks that turn into actual clients) is likely to be extremely low due to the geographical and legal jurisdiction disconnect. This could result in an unreasonably high cost per acquisition (CPA) for actual clients.

  4. Better Targeting Options: Google Ads allows for precise geographic targeting. Gold & Gold would be better off focusing their advertising efforts on Florida, where they are licensed and can capture a relevant and engaged audience. This approach would lead to a more cost-effective and efficient advertising campaign.

  5. Misleading Users: Running ads in an unrelated geographic area could potentially mislead users and damage the firm’s reputation. Users may become frustrated or confused when they discover that the firm is not located in Nebraska, leading to negative impressions.

About Gold & Gold

Gold & Gold: Champions for Justice and Safety

Gold & Gold: Champions for Justice and Safety

In times of hardship and tragedy, having a dedicated partner by your side can make all the difference. Gold & Gold, a team of award-winning lawyers in South Florida, stands as a beacon of hope for victims of catastrophic injuries and those who have lost loved ones. With over four decades of unwavering commitment to justice, integrity, and community safety, Gold & Gold is a name you can trust.

Dedicated Advocates for Victims

For victims of catastrophic injuries, the road to recovery can be long and arduous. Gold & Gold understands the physical, emotional, and financial toll these injuries can take on individuals and their families. That’s why their team of highly skilled attorneys is dedicated to securing the best possible outcomes for their clients.

Care, Expertise, and Integrity

Gold & Gold’s approach is defined by three core principles: care, expertise, and integrity. They don’t just handle cases; they invest themselves in the well-being of their clients. From the very beginning to the final resolution, every case is treated with the utmost care and professionalism.

Their team of lawyers is not just experienced; they are award-winning experts in their respective fields. They bring a wealth of knowledge and a track record of success to each case they handle. With Gold & Gold, you can trust that you have a team of experts fighting tirelessly for your rights.

Perhaps the most crucial aspect of Gold & Gold’s approach is their unwavering commitment to integrity. They believe in doing what is right, even when it’s not the easiest path. This commitment to honesty and ethics is at the heart of everything they do.

A Safer Community Through Accountability

Gold & Gold’s mission goes beyond individual cases; it extends to making the community a safer place for everyone. For over 40 years, they have been champions for accountability. By holding those responsible for injuries and wrongful deaths accountable for their actions, they help prevent similar incidents from occurring in the future.

A Legacy of Justice

Gold & Gold’s legacy is one of justice, compassion, and resilience. Their dedication to helping the injured and grieving is a testament to their enduring commitment to the community. They have built a reputation not only for winning cases but for making a positive impact on people’s lives.

Your Trusted Partner in the Pursuit of Justice

When you choose Gold & Gold, you’re not just hiring attorneys; you’re gaining a dedicated partner in your pursuit of justice. They understand the pain and challenges you’re facing, and they are here to guide you every step of the way. With their expertise and unwavering support, you can focus on healing while they fight for your rights.


In times of crisis, having a team like Gold & Gold in your corner can provide the strength and assurance you need. With a legacy of over 40 years, they continue to be a driving force for justice and community safety in South Florida. Their care, expertise, and integrity set them apart as champions for the injured and the voiceless.

Gold & Gold is not just a law firm; it’s a symbol of hope and resilience. They are the partners you can trust to stand by your side, ensuring that accountability prevails and that our communities become safer places for all. If you or your loved ones are in need of compassionate, expert legal representation, turn to Gold & Gold and experience the difference that integrity-driven advocacy can make.

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