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GA Law Firms

Georgia Law Firms

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All of the  Georgia Law firms featured here had their ads triggered when we set our physical location to be either in Georgia, a major city within Georgia, or any of the geographic targeting options offered by Google that would be germane to Georgia. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 


A novice might accidentally misconfigure or not fully understand how Google Ads location targeting options work, leading to a campaign being shown to people in geographic locations that are objectively not useful or relevant, for the following reasons:

There are many different location targeting options available, and it can be confusing to know which ones to use. For example, you can target people who are in a specific location, people who have shown an interest in that location, or even people who have recently searched for that location.

Average Keyword Cost Estimates in Georgia & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $169 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($169 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $2,028 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $4,056 ( $2,028 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

It is objective fact that a firm not licensed in external states should not be serving ads for queries for those states. 

 

Discover Personal Injury Keyword Cost Estimates in Georgia 📊 | Google Ads Keyword Planner Tool | Avg. CPC $169 | Explore the latest keyword pricing insights for personal injury keywords in GA.
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Georgia

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer Alabama”, the firm was also contacted to ensure that they are not licensed or practising in that external state.