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Crowson Law Group, an Alaska based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Marketing.
Crowson Law Group, an Alaska based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Marketing.

Irrelevant Search Term:
Car Accident Lawyer Marketing

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Crowson Law Group may choose not to have their ad appear for the search “Car Accident Lawyer Marketing” because it suggests that users are looking for marketing strategies or services related to car accident lawyers. While marketing services could be relevant to law firms, specifically car accident lawyers, it’s essential for Crowson Law Group to ensure their ad and landing page content align with the user’s intent. If their primary focus is providing legal representation for personal injury cases, displaying ads for marketing services could lead to irrelevant clicks and a less effective advertising campaign, potentially wasting ad spend.

Additional Irrelevant Queries

Crowson Law, an Alaska based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Website Template".

Irrelevant Search Term:
Car Accident Lawyer Website Template

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc.

Crowson Law Group, a reputable law firm specializing in personal injury and car accident cases, would not want their ad to appear for the search “Car Accident Lawyer Website Template” because this search query indicates that users are looking for website templates, not legal services. Targeting such a query would be irrelevant to their business and could result in wasted advertising budget. Crowson Law Group aims to attract potential clients seeking legal representation, not individuals seeking website design templates. 

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

About Crowson Law Group

Crowson Law Group – Your Trusted Legal Advocates

Welcome to Crowson Law Group

At Crowson Law Group, we are more than just a law firm; we are a dedicated team of attorneys committed to seeking justice for those who need it most. Our journey began with our founder, attorney James Crowson, who started his legal career defending insurance companies and healthcare providers against negligence claims. However, James soon realized his true calling was to help individuals secure the compensation and benefits necessary to support themselves and their families after enduring devastating injuries or losses.

A Passion for Justice

James Crowson’s journey from defending corporations to advocating for individuals is a testament to his unwavering passion for justice. He founded his private practice in North Carolina, leveraging his background in defense to develop more effective strategies on behalf of accident victims. Today, James leads a team of experienced and dedicated attorneys who continue to champion the cause of those in need.

Serving Alaskans Since 2011

Crowson Law Group expanded its operations to Alaska in 2011, dedicating its resources to assisting thousands of Alaskan citizens with their legal concerns. If you are in need of legal support, we are here to help. Our commitment to serving our clients goes beyond traditional legal services.

My Crowson Case – Real-Time Access to Your Files

At Crowson Law Group, we understand the importance of transparency and accessibility. That’s why we are proud to offer a unique service to our Alaska clients – My Crowson Case. This proprietary client access portal allows our clients to access their case files and management notes in real time. With My Crowson Case, you have full access to your complete files, empowering you with the information you need.

Committed to Client Satisfaction

While technology plays a significant role in our practice, we understand that it’s our responsive team and knowledgeable attorneys that truly make a difference. At Crowson Law Group, we take pride in our client-centered approach, ensuring that you receive the attention and support you deserve throughout your legal journey.

When you choose Crowson Law Group, you are choosing a legal partner with a proven track record of seeking justice for accident victims. We are dedicated to making a positive impact in your life, helping you secure the compensation and benefits you need to move forward after a devastating injury or loss. Your peace of mind and well-being are our top priorities.

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