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Connecticut Law Firms

All of the Connecticut Law firms listed below had their ads triggered when we set our physical location to be either in Connecticut or a major city, DMA, county, polling district, etc in Connecticut. 

Average Keyword Cost Estimates in Connecticut & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $104 per click.

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries.

To assess the potential impact of receiving one irrelevant click per month on a Google Ads campaign for a year, we’ll need to calculate the financial implications. Let’s break this down step by step, considering both scenarios: one irrelevant click per month per keyword and a second keyword generating one irrelevant click per month.

Scenario 1: One Keyword with One Irrelevant Click per Month

Cost per Click (CPC):  Average cost per click is $104.

Irrelevant Clicks per Month: Getting one irrelevant click per month for one keyword.

Total Irrelevant Clicks in a Year: 1 irrelevant click per month * 12 months = 12 irrelevant clicks in a year for this keyword. Total Cost of Irrelevant Clicks for One Keyword: 12 irrelevant clicks * $104 CPC = $1,248 in wasted ad spend for this keyword over a year.

Scenario 2: Two Keywords with One Irrelevant Click per Month Each

Cost per Click (CPC): Same as above, $104.

Irrelevant Clicks per Month for Each Keyword: You’re getting one irrelevant click per month for each of the two keywords.

Total Irrelevant Clicks in a Year for Each Keyword: 1 irrelevant click per month * 12 months = 12 irrelevant clicks in a year for each keyword.

Total Cost of Irrelevant Clicks for One Keyword: 12 irrelevant clicks * $104 CPC = $1,248 in wasted ad spend for each keyword over a year.

Total Cost of Irrelevant Clicks for Both Keywords: Since you have two keywords with the same issue, the total cost of irrelevant clicks for both keywords would be $1,248 (for the first keyword) + $1,248 (for the second keyword) = $2,496 in wasted ad spend over a year for both keywords.

Overall Impact on Your Business:

Financial Impact: In Scenario 1, you’re wasting $1,248 in ad spend for one keyword due to irrelevant clicks over a year. In Scenario 2, where you have two keywords with the same issue, you’re wasting a total of $2,496 in ad spend over a year. This is money that could have been used more effectively to generate relevant leads.

ROI Impact: The financial impact is not just the direct cost of irrelevant clicks but also the potential lost opportunity to acquire valuable leads. You’re not only losing money but also potentially missing out on genuine prospects who could have converted into clients.

Campaign Optimization: It’s crucial to continually monitor and optimize your Google Ads campaign to minimize irrelevant clicks. This might involve refining your keyword selection, negative keyword management, and improving ad targeting to reduce wasteful spending and improve ROI.

In conclusion, while the financial impact of one irrelevant click per month per keyword might not seem significant on its own, over time, it can add up and affect your campaign’s overall effectiveness and ROI. It’s essential to actively manage your Google Ads campaign to minimize irrelevant clicks and maximize the value of your advertising budget.

This image provides a detailed look at average keyword costs for Personal Injury related searches in Connecticut. With the average cost per click at $104, it's important to make sure your advertising campaigns are as effective as possible.
Average Cost Per Click
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Potential Annual Waste PER IRRELEVANT Keyword. ​
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Mistargeted Google Ads Campaigns in Connecticut

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer Atlanta”, the firm was also contacted to ensure that they are not licensed or practising in that external state.