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Cohen & Cohen Law, a Florida based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "PI Lawyer Disbarred".

Irrelevant Search Term:
PI Lawyer Disbarred

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “PI Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Cohen & Cohen Law, a personal injury law firm, would avoid having their Google ad appear for the search query “PI Lawyer Disbarred” due to the following reasons:

  1. Negative Association: This query relates to disbarred lawyers, potentially harming the law firm’s reputation by associating with negative terms.

  2. Irrelevance: Users searching for disbarred lawyers are not seeking legal services, making it an ineffective way to attract potential clients.

  3. Budget Inefficiency: Clicks from this query are unlikely to convert into clients, leading to a low return on investment and budget waste.

  4. Brand Protection: The firm wants to protect its brand image and avoid any negative association.

  5. Ethical Concerns: Using such search queries in advertising may raise ethical concerns and imply an intention to capitalize on others’ professional misconduct.

Additional Irrelevant Queries

Cohen & Cohen Law, a Florida based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Website Template".

Irrelevant Search Term:
Car Accident Lawyer Website Template

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

For Cohen & Cohen Law, a personal injury law firm, serving Google ads for the search query “Car Accident Lawyer Website Template” may not be effective. This search query attracts users looking for website design resources, not legal services. Consequently, the ad is unlikely to convert users into clients, may misallocate the advertising budget, result in a negative user experience, and potentially violate Google Ads policies.

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

About Cohen & Cohen Law

Cohen & Cohen Law: Your Trusted Advocates for Half a Century

Cohen & Cohen Law: Your Trusted Advocates for Half a Century

For five decades, Cohen & Cohen Law has been a steadfast pillar of support for personal injury victims throughout Miami, Ft. Lauderdale, Hollywood, and West Palm Beach. With an unwavering commitment to justice and an impressive track record of success, their team has evolved into a well-oiled machine, comprising dedicated attorneys, legal secretaries, paralegals, investigators, and computer technicians—all working tirelessly to assist those in need.

A Legacy of Compassion and Advocacy

Founded in 1970, Cohen & Cohen Law has always been driven by the belief in fighting for victims of negligence. They understand that those who have suffered injuries due to someone else’s actions need robust and compassionate legal representation the most. It’s an honor for them to serve as advocates for these individuals and families, rooted in these values from the very beginning and steadfastly upholding them today.

A Team of Legal Experts

At Cohen & Cohen Law, every attorney is admitted to practice in all Florida state and federal courts with jurisdiction in South Florida. This demonstrates their commitment to providing comprehensive legal services and representation. Their team of legal professionals is not just highly skilled but deeply empathetic, recognizing the profound impact personal injuries can have on the lives of their clients.

Seamless Support During Difficult Times

Cohen & Cohen Law understands the trauma and challenges that personal injury can bring to victims and their families. During this difficult time, they are dedicated to making the legal process as seamless as possible. They act as a guiding light for their clients, providing not only legal expertise but also emotional support and reassurance.

A Trusted Partner in Your Pursuit of Justice

For half a century, Cohen & Cohen Law has been a trusted partner in the pursuit of justice. Their commitment to their clients goes beyond legal representation; it’s about being a beacon of hope and a source of strength. They tirelessly advocate for their clients’ rights, ensuring that those responsible for negligence are held accountable.

Conclusion: Your Path to Justice Starts Here

When you’re facing the aftermath of a personal injury, you don’t have to navigate it alone. Cohen & Cohen Law is here to guide you every step of the way. With a legacy of compassion, a team of legal experts, and a dedication to seamless support, they are your advocates for justice and your partners in recovery.

Cohen & Cohen Law believes in the power of justice to bring healing and closure to those who have suffered. Your journey to justice starts here, with a team that has been by your side for 50 years, fighting for your rights and working tirelessly to secure the compensation and resolution you deserve.

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