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California Law Firms

All of the California law firms listed below had their ads triggered when we set our physical location to be either in California, a major city within California, or within the state itself. 

Average Keyword Cost Estimates in California & Potential Impact

By utilizing data from Google Ads’ Keyword Planner tool, we can gauge the average cost per click associated with the primary keywords in our irrelevant search results. If we take the average cost per click as a reference point, it becomes evident that these irrelevant searches incur an estimated cost of $343 per click.

Furthermore, an examination of the Average Monthly Searches for the primary keyword linked to these irrelevant searches reveals consistent monthly search volume.

Let’s consider a scenario in which, out of the 10 monthly searches, our firms receive 1 of these irrelevant clicks. Assuming a cost of $343 per click and extrapolating this over 12 months, it becomes apparent that these firms may be squandering approximately $1,824 annually on futile clicks.

For EACH occurrence of an irrelevant search term—for instance, if our search query, “Car Accident Lawyer Disbarred,” triggered a firm’s ads and subsequently, the same firm’s ads appeared in response to another irrelevant search term, “Accident Lawyer Convention”—the potential financial drain could amount to $8,238 annually ($4,119 per year for each irrelevant search term, multiplied by 2).

While our analysis incorporates several foundational assumptions, the undeniable truth remains that our search queries should not have activated any advertisements in the first place.

Interestingly as well we can see a 317% increase in searches over the last three months. As demand rises, the cost for these searches will as well, as Google Ads is a real time auction where buy side demand is a significant factor. Additionally because Google has so much data on each individual searching, the bid set for each keyword alone is not a large enough factor to win you ( as an advertiser) the particular auction. Careful attention to ensure that you are participating only in searches that are likely to lead to a qualified or relevant lead ( e.g. someone seeking legal services or representation in an area you practice) is ideal, as Google will opt to take your money regardless. As is proven by the searches below. 

Discover Personal Injury Keyword Estimates: Explore Google Ads Keyword Planning Tool's cost estimates for personal injury keywords with an average cost per click of $343. Gain insights into the competitive landscape for your advertising campaigns.
Average Cost Per Click
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Potential Annual Waste PER IRRELEVANT Keyword. ​
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Mistargeted Google Ads Campaigns in California

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example The San Diego Lemon Law Attorney would not want to have their ads triggered by the search ” Car Accident Lawyer in San Diego”. The mismatch between the search intent and the service offered by the firm is likely to lead to lower quality scores, increased costs, and is a substandard approach to generating cases. 

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer Atlanta”, the firm was also contacted to ensure that they are not licensed or practising in that external state. 

Law Brothers, a California based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Template Email".

Law Brothers

Irrelevant Search Term: Car Accident Lawyer Template Email Root Keyword- Car Accident Lawyer is the keyword that is most likely causing the ad to be

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