Skip to content
Burriss & Ridgeway is a law firm serving the people of South Carolina. However, their ad appears in a search for car accident lawyers in Philadelphia.
Burriss & Ridgeway is a law firm serving the people of South Carolina. However, their ad appears in a search for car accident lawyers in Philadelphia.

Irrelevant Search Term:
Car Accident Lawyer Philadelphia

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Burriss & Ridgeway, a South Carolina-based law firm, would not want their ad to appear for the search query “Car Accident Lawyer Philadelphia” for several compelling reasons. Firstly, this search query is geographically irrelevant to their practice area in South Carolina, potentially leading to wasted ad spend on users seeking legal services in Philadelphia, which is outside their service area.

Secondly, advertising in a different geographic location may result in unqualified leads and low conversion rates, as the audience’s intent does not align with the firm’s geographical focus.

Furthermore, running ads for unrelated locations could negatively impact the ad’s quality score, affecting overall campaign performance and efficiency.

To ensure their ad campaign remains cost-effective and relevant to their target audience, Burriss & Ridgeway should concentrate on keywords and locations within their service area.

About Burriss & Ridgeway


Empowering Legal Advocacy: Burriss & Ridgeway Law Firm’s Dedication to South Carolinians

In the realm of legal representation, experience and commitment stand as pillars of trust. Enter Burriss & Ridgeway Law Firm, a beacon of justice that has been serving the people of South Carolina with distinction. Attorneys Hank Burriss and Wayne Ridgeway, with their combined 45 years of expertise, have established an unparalleled reputation for their unwavering dedication to personal injury and workers’ compensation cases. Rooted in experience and driven by a passion for justice, Burriss & Ridgeway Law Firm is committed to advocating for the rights of South Carolinians.

A Legacy of Experience and Expertise

At the heart of Burriss & Ridgeway Law Firm’s success is a wealth of experience amassed over 45 years. With a profound understanding of the intricacies of personal injury and workers’ compensation law, Attorneys Hank Burriss and Wayne Ridgeway have solidified their standing as legal luminaries. Their impressive track record of successfully representing clients speaks volumes about their dedication to securing favorable outcomes in even the most complex cases.

A Comprehensive Approach to Legal Advocacy

Burriss & Ridgeway Law Firm is not merely a law firm; it is a partner in the pursuit of justice. The firm’s scope of expertise spans a wide array of personal injury and workers’ compensation matters. Whether it’s a car accident, workplace injury, or any scenario where individuals have been wrongfully harmed, Attorneys Burriss and Ridgeway bring their legal acumen to bear, seeking to rectify the injustices their clients face.

The Promise of a Free Case Review

One of the hallmarks of Burriss & Ridgeway Law Firm’s commitment to its clients is the offer of a free case review. Recognizing that every case is unique, the firm believes in providing individuals the opportunity to have their situation assessed without financial barriers. This promise underscores their genuine desire to assist those in need, ensuring that potential clients have the chance to understand their legal options and make informed decisions.

Advocates for the People of South Carolina

What truly sets Burriss & Ridgeway Law Firm apart is their steadfast dedication to South Carolinians. With a deep sense of community and an understanding of the challenges residents face, Attorneys Burriss and Ridgeway approach each case with a genuine desire to make a positive impact on their clients’ lives. Their personalized approach, coupled with their extensive legal knowledge, has resulted in countless success stories and satisfied clients.

A Proven Track Record of Success

The success of Burriss & Ridgeway Law Firm is not just measured in numbers but in the lives they’ve positively impacted. Clients who have walked through their doors have found more than just legal representation; they’ve found empathetic allies who are willing to go the extra mile to secure justice. These success stories are a testament to the dedication, experience, and commitment that define the firm’s ethos.

Looking Forward: A Legacy of Excellence

As Burriss & Ridgeway Law Firm continues its journey, the legacy of excellence established by Attorneys Hank Burriss and Wayne Ridgeway remains at the forefront. Their commitment to offering exceptional legal advocacy while prioritizing the well-being of their clients will undoubtedly shape the firm’s trajectory for years to come. In conclusion, Burriss & Ridgeway Law Firm embodies the ideals of experience, commitment, and community engagement. With a legacy defined by successful representation and a genuine desire to make a difference, the firm stands as a testament to the power of legal advocacy in empowering individuals and families across South Carolina.

Burriss & Ridgeway Links