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Bernard Law Group, a Washington based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Truck Accident Lawyer Convention”.
Bernard Law Group, a Washington based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Truck Accident Lawyer Convention”.

Irrelevant Search Term:
Truck Accident Lawyer Convention

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Truck Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Bernard Law Group would not want their ads to appear for the search “Car Accident Lawyer Convention” because this search query suggests that users are interested in finding information about conventions or gatherings of truck accident lawyers, rather than actively seeking legal representation for their truck accident cases. Advertising for such a term would likely lead to wasted ad spend, irrelevant clicks, and a low likelihood of converting users into clients. The intent behind the search does not align with the law firm’s primary goal of attracting individuals in need of legal services for truck accident-related matters. Therefore, it’s more effective for the firm to focus their advertising efforts on keywords directly related to their legal services to attract potential clients seeking assistance with their truck accident cases.

About Bernard Law Group

Bernard Law Group

Bernard Law Group: Advocates for Justice and Community

For over three decades, Bernard Law Group has stood as a beacon of justice, tirelessly defending the rights of countless clients. With a legacy spanning more than 30 years, our commitment to ensuring every client receives the time, effort, and attention they deserve remains unwavering.

While our record verdicts and settlements undoubtedly showcase our ability to secure financial compensation for our clients, our mission goes far beyond monetary success. At Bernard Law Group, we understand that the journey of being injured through no fault of your own is a difficult one. Our purpose is to guide our clients through this challenging process, offering them the support they need to rebuild their lives.

We sincerely hope that you will choose us to champion your rights, and if given the opportunity, we will strive to obtain the justice and compensation you rightfully deserve. Over the course of more than 30 years, we have extended our helping hand to over ten thousand injury victims, all on their path to recovery. The clients we’ve had the privilege to represent have received over half a billion dollars in settlements and rewards.

Our Commitment to Justice

Time and time again, we have taken on formidable opponents such as large corporations and insurance companies, emerging victorious through our unwavering commitment, legal expertise, and sheer dedication. We firmly believe that after experiencing an accident, the last thing victims should worry about is a protracted court battle.

Our primary mission is to serve our clients, allowing them to concentrate on healing and reconstructing their lives. At Bernard Law Group, we are more than just one of Seattle’s finest law firms; we are proud community members, deeply invested in the well-being of those around us. Our attorneys, paralegals, and staff actively engage in community leadership roles and initiatives.

As personal injury lawyers, we grasp the critical importance of prioritizing safety. Our founder, Kirk Bernard, is not only a passionate advocate for justice but also a health enthusiast and avid cyclist. Our team has undertaken numerous initiatives, including purchasing and donating hundreds of bicycle helmets to children in our community.

Moreover, Bernard Law Group has played a crucial role in creating public service announcements that emphasize the significance of wearing safety gear while riding bicycles. Community education and innovative ways to give back have always been at the forefront of our priorities.

Kirk Bernard: A Champion of Justice

Kirk Bernard, the visionary behind Bernard Law Group, boasts a remarkable career spanning over three decades as a civil litigator in Washington and California. His specialization in personal injury cases has enabled him to represent countless accident victims with unwavering dedication.

Having earned his undergraduate and law degrees from the University of California at Santa Barbara, Kirk Bernard embarked on his legal career with fervor. He quickly became a licensed personal injury attorney in 1981, and ever since, he has dedicated himself to serving his community by providing victims with the means to fight back.

In his illustrious 39-year career, Kirk Bernard has never ceased to give his all in the pursuit of justice. His unwavering commitment to ensuring that victims have a voice has left an indelible mark on countless lives, making him a beacon of hope for those in need.

A Legacy of Advocacy and Community

At Bernard Law Group, we take immense pride in our legacy of advocating for justice, prioritizing community well-being, and championing the rights of injury victims. With Kirk Bernard at the helm, our commitment to serving our clients and our community remains stronger than ever. We are not just a law firm; we are a force for positive change, dedicated to making a lasting impact.

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