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Irrelevant Search Term:
Car Accident Lawyer Alaska

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc.

We have contacted the firm and confirmed that they are not licensed nor are they practising in the state of Alaska. We also cannot find either of the attorneys listed on the firm’s website, in the Alaska Bar Member search.  We are fairly confident that serving ads for “Car Accident Lawyer” is not an effective use of the firm’s Google Ads budget. 

Additional Irrelevant Queries

Irrelevant Search Term:
Accident Lawyer Disbarred

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

The presence of other firms in this auction indicates inefficiency in the Alabama market. An agency or law firm who notices this weakness, could certainly exploit this to their advantage.  

An interesting pattern we observed is that Google’s organic algorithm seems to have no issue providing relevant ORGANIC results. Notice the first result for the search term ” Accident Lawyer Disbarred” is a result from the Department of Justice. 

Why does the Google Ads algorithm serve an ad for a query that Google appears to understand is not related to retaining an attorney? 

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

Irrelevant Search Term:
Accident Lawyer Marketing

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This instance also demonstrates  a fairly egregious gap by whomever is running this Google Ads campaign. Negative keywords related to advertising or marketing for attorneys is a day one negative keyword strategy. This campaign should not have even gone live without adequate negative keywords. 

Another interesting facet of this example is the appearance of two ads from what is essentially the same firm, from two different domains. 

Both  alabamanegligencefirm.com & shunnarah.com are owned by the Shunnarah Law firm. 

I would think that serving ads from two domains for the same keyword would contravene Google’s policy of Abusing the Ad network under the “Unfair Advantage” see here for detailed language. 

Irrelevant Search Term:
Accident Lawyer Stole My Settlement

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Generally it’s advised to have negatives that prevent searches with negative sentiment from triggering ads. There is a sustained & significant volume of searches each month from people who are dissatisfied with their lawyers, have had poor experiences with the legal system, or felt antipathy towards attorneys. You can read more about overcoming the poor public perception of lawyers by reading this article from Lafleur Marketing. 

Irrelevant Search Term:
Car Accident Lawyer Tempe

When a firm’s ads are triggered for one geographic search that is not relevant ie. ” Car Accident Lawyer Alaska”, it usually follows that the ads are being served for other “Car Accident Lawyer +Geographic Location” searches that are irrelevant. Here we can see proof positive of this in action. 

There is almost no reason for a law firm licensed in Alabama to be serving ads for Arizona based queries. 

About Baxley Maniscalco Attorneys At Law

Experience, Expertise, and Empathy: The Baxley Maniscalco Law Firm

In the realm of legal representation, few names stand out like the Baxley Maniscalco Law Firm. As seasoned Alabama personal injury lawyers, they have carved a reputation for themselves by providing unparalleled legal services to those who have suffered due to the negligence of others. With their unwavering dedication to justice, Alyssa Enzor Baxley and Adam Maniscalco, the firm’s esteemed founding partners, have built a team of top-tier professionals that handle a wide variety of circumstances where negligence leads to someone being hurt.

A Legacy of Excellence:

The success of any law firm is built on its track record, and the Baxley Maniscalco Law Firm boasts an impressive legacy of excellence. With years of experience under their belts, Alyssa and Adam have successfully represented numerous clients in diverse personal injury cases. Their courtroom victories and favorable settlements are a testament to their legal prowess, making them the go-to legal experts in Alabama for those seeking justice after suffering harm due to someone else’s negligence.

Handling a Diverse Range of Cases:

Personal injury law is multifaceted, and the Baxley Maniscalco Law Firm is well-equipped to handle the complexities of various cases. From serious injuries and disability cases to car accidents, commercial truck and 18-wheeler collisions, wrongful death, dog bites, slip and fall incidents, premises liability, nursing home abuse and neglect, and even cases involving restaurants serving unsafe food and beverages – the firm’s expertise knows no bounds. Their versatility and comprehensive approach ensure that no matter the circumstances, their clients receive the best possible legal representation.

Compassionate and Client-Centered Approach:

Beyond their impressive legal acumen, Alyssa and Adam are known for their compassionate and client-centered approach. They understand that their clients are going through difficult times, often dealing with physical, emotional, and financial hardships. This understanding is reflected in the way they interact with clients, providing the much-needed support and reassurance during the legal process. Their genuine empathy fosters a strong attorney-client relationship, enabling them to tailor their strategies to meet the unique needs of each case.

A Team You Can Trust:

The Baxley Maniscalco Law Firm‘s team comprises dedicated professionals who share the same passion for justice and unwavering commitment to their clients. Working in harmony, they bring together diverse experiences and skills, creating a powerhouse of legal expertise. Clients can rest assured that their case is being handled by a team that leaves no stone unturned in pursuit of a favorable outcome.

Building a Better Community:

Alyssa and Adam’s commitment to their clients goes beyond the courtroom; they are also actively involved in philanthropic endeavors that uplift their local community. Their passion for social responsibility shines through as they support various charitable causes, contributing to making Alabama a better and safer place for all.

Accessible Legal Guidance:

Navigating the legal system can be overwhelming, especially for individuals grappling with injuries and emotional trauma. The Baxley Maniscalco Law Firm understands this and strives to make the legal process as smooth and accessible as possible. They offer free initial consultations to assess the merits of a case and inform clients about their rights and options, empowering them with knowledge from the outset.

Conclusion:

In the world of personal injury law, the Baxley Maniscalco Law Firm stands tall as a beacon of hope for those seeking justice and fair compensation. Led by the dynamic duo of Alyssa Enzor Baxley and Adam Maniscalco, the firm’s experienced Alabama personal injury lawyers leave no stone unturned in their pursuit of justice. Their passion for their work, combined with their extensive expertise, makes them the preferred choice for individuals seeking compassionate and competent legal representation. When you choose the Baxley Maniscalco Law Firm, you can rest assured that you have a team of dedicated professionals fighting relentlessly on your behalf.

Baxley Maniscalco Attorneys At Law Links