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Barber & Associates, a Alaska based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Dothan".

Irrelevant Search Term:
Car Accident Lawyer Dothan

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Barber & Associates, an Alaska-based law firm, would not want their ad to appear for the search “Car Accident Lawyer Dothan” because it’s outside their geographical area of practice. Advertising in Dothan, Alabama, when they are based in Alaska, would lead to irrelevant clicks, budget inefficiency, and potential ethical and regulatory concerns associated with offering legal services in a jurisdiction where they may not be licensed or authorized to practice law. Targeting a different state creates a mismatch between user intent and the services they can provide, making it an inefficient use of their advertising budget.

Additional Irrelevant Queries

Barber & Associates, a Alaska based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Website Template".

Irrelevant Search Term:
Car Accident Lawyer Website Template

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Barber & Associates, as a law firm, may not want their ad to appear for the search “Car Accident Lawyer Website Template” because this query is unrelated to their legal services. Users searching for website templates are likely seeking resources to build their own websites, not actively seeking legal representation for car accident cases. Displaying ads for legal services in response to such queries could lead to irrelevant clicks, wasted ad spend, and low engagement from potential clients, making it an inefficient use of their advertising budget.

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

Barber & Associates, a Alaska based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Marketing".

Irrelevant Search Term:
Car Accident Lawyer Marketing

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Barber & Associates may consider having their ad appear for the search “Car Accident Lawyer marketing” if they are interested in attracting clients or providing marketing services specifically tailored to car accident lawyers. This search query suggests that users are looking for marketing strategies or services related to car accident legal practices. However, Barber & Associates should ensure that their ad and landing page content align with the user’s intent and clearly communicate their marketing services for car accident lawyers to maximize the relevance of their advertising.

This scenario again highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

Irrelevant Search Term:
Accident Lawyer Disbarred

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

The presence of other firms in this auction indicates inefficiency in the Alaska market. An agency or law firm who notices this weakness, could certainly exploit this to their advantage.  

An interesting pattern we observed is that Google’s organic algorithm seems to have no issue providing relevant ORGANIC results. Notice the first result for the search term ” Accident Lawyer Disbarred” is a result from the Department of Justice. 

Why does the Google Ads algorithm serve an ad for a query that Google appears to understand is not related to retaining an attorney?  

About Barber & Associates

Barber & Associates – Your Trusted Alaska Personal Injury Attorneys

Welcome to Barber & Associates

When it comes to personal injury cases in Alaska, you need a team that stands by your side with dedication and unwavering commitment. That’s where Barber & Associates comes in. Our Alaska personal injury attorneys bring years of experience and a dedicated approach to every aspect of the practice of law.

At Barber & Associates, we understand the challenges that personal injury victims face. Whether you’ve suffered from serious fractures, traumatic injuries, or any other form of harm, we’re here to fight for your rights and ensure you receive the compensation you deserve. We take on insurance giants like GEICO, Allstate, State Farm, and Progressive, and we don’t back down.

Insurance companies tend to listen when we explain damages because we litigate numerous cases each year with these very same companies. People often rely on our legal horsepower to make sure insurance companies and large corporations do what is right. We have the lawyers, the resources, and the specialized knowledge required to help injured people get what is fair.

Dedicated Alaska Personal Injury Attorneys

At Barber & Associates, we pride ourselves on our dedicated approach to personal injury law. Our firm has amassed many years of experience litigating and obtaining settlements on behalf of injured clients. While handling hundreds of cases takes time, focus, and effort, we never lose sight of our commitment to properly serve every client who trusts us with their legal needs.

Meet Jeff Barber – Leading the Way

Jeff Barber, a prominent figure at Barber & Associates, has achieved numerous accolades and is dedicated to justice. His achievements include being nominated by Super Lawyers, serving as the Past President of the Alaska Association for Justice, and being a proud member of the American Association for Justice. His commitment to justice extends to his admission to the Ninth Circuit, Federal, and Alaska Bar.

Contact Us Today

If you’ve suffered a personal injury in Alaska, don’t face the legal battles alone. Turn to Barber & Associates for the representation you deserve. Our experienced Alaska personal injury attorneys are ready to stand by your side, fight for your rights, and ensure that you receive fair compensation for your injuries.

Contact us today, and let us be your trusted legal advocates. We’re here to guide you through the legal process, negotiate with insurance companies, and, if necessary, take your case to court. Your path to justice starts with Barber & Associates.

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