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Avera & Smith, a Florida based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Colorado".
Avera & Smith, a Florida based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Colorado".

Irrelevant Search Term:
Car Accident Lawyer Colorado

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Florida-based personal injury law firm Avera & Smith would not want their Google ad to appear for the search “Car Accident Lawyer Colorado” for several key reasons:

  1. Geographic Irrelevance: Avera & Smith is based in Florida, and their legal practice is centered in that state. Serving an ad for Colorado-related searches is geographically irrelevant, as they are not licensed to practice law in Colorado. People searching for Colorado-based lawyers are unlikely to require their services, resulting in wasted ad spend.

  2. High Competition and CPC: Personal injury law is highly competitive, and the cost per click (CPC) for keywords related to car accidents can be significant. Competing for clicks in a different state where they cannot provide legal services would increase their advertising costs without a corresponding potential for client acquisition.

  3. Low Conversion Rates: Even if someone from Colorado clicked on their ad, the conversion rate (the percentage of clicks that lead to actual clients) would likely be very low. Users seeking local legal assistance in Colorado would not find Avera & Smith’s services applicable, leading to wasted clicks and advertising budget.

  4. Reputation and Trust: Running ads for a location where they are not licensed may potentially confuse or mislead users. Maintaining trust and a positive reputation is vital in the legal profession, and misleading advertising can harm their credibility.

  5. Missed Local Opportunities: Avera & Smith would be better served by focusing their advertising efforts on Florida-based keywords and searches. This approach would enable them to reach a more relevant audience who may require their services within their licensed area, increasing the likelihood of acquiring local clients.

Additional Irrelevant Queries

Irrelevant Search Term:
Paralegal Jobs Gainesville FL

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Paralegal Gainesville FL” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Avera & Smith would not want their Google ad to appear for the search “Paralegal Jobs Gainesville FL” because it is irrelevant to their legal services, can lead to a misallocation of advertising resources, is ineffective in attracting potential clients, may result in ad placement mismatch, and can create confusion among users. It is essential for their advertising efforts to target keywords and searches directly related to their legal practice and the needs of potential clients seeking their services.

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

Avera & Smith, a Florida based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Thomas J Henry Law".

Irrelevant Search Term:
Thomas J. Henry Law

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Law” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Gainesville-based personal injury law firm Avera & Smith would not want their Google ad to appear for the search “Thomas J. Henry Law” for several reasons:

  1. Competitor’s Brand Name: “Thomas J. Henry Law” likely refers to a specific competing law firm. Bidding on a competitor’s brand name as a keyword can be seen as a competitive tactic and may not be well-received ethically within the legal community.

  2. Misleading for Users: When users search for a specific law firm, such as “Thomas J. Henry Law,” they are likely seeking information about that particular firm’s services, contact details, or reputation. Displaying an ad for Avera & Smith in response to this query could mislead users, as they may expect to see information about Thomas J. Henry Law.

  3. Low Conversion Rates: Even if users were to click on the ad, the conversion rate (percentage of clicks that turn into actual clients) would likely be low because they were not actively seeking Avera & Smith’s services when they initiated the search. This could lead to a poor return on investment for the ad campaign.

About Avera & Smith

 

Avera & Smith: A Legacy of Caring, Quality, and Family

In the realm of personal injury law, where compassion, expertise, and dedication to clients make all the difference, Avera & Smith stands as a shining example. For over seven decades, this Gainesville-based law firm has upheld a legacy of excellence, service, and family values that set them apart in the legal field.

A Family Affair

At the heart of Avera & Smith lies the strength of family. Bill Avera’s sons, Mark Avera and Lance Avera, are partners in the firm, and Bill’s granddaughter Alexandria is an associate. Managing Partner Dawn Vallejos-Nichols has served the firm for over 25 years. Rod Smith, former state senator and longtime friend, and Jennifer Cates Lester are also partners. Providing dedicated service, associates Jared Comstock, John Whitaker, and Bradford Willard are important contributors to the success of the firm and its value of family.

Partners in Success

Avera & Smith‘s commitment to providing top-notch legal services is further strengthened by its outstanding partners. Rod Smith, a former state senator and a longtime friend of the firm, lends his expertise to the team. Jennifer Cates Lester, another esteemed partner, contributes her legal acumen to the firm’s impressive roster.

The Backbone of Excellence

While the partners play a vital role in the firm’s success, the dedicated associates at Avera & Smith are equally important contributors. Jared Comstock, John Whitaker, and Bradford Willard, among others, work tirelessly to ensure that clients receive the highest level of legal representation and support. It is their dedication that helps the firm maintain its position as a leader in personal injury law.

Experience That Matters

With over 70 years of experience in personal injury law, Avera & Smith possesses a distinct advantage. This wealth of experience allows the firm to navigate complex legal situations with confidence and expertise. When clients turn to Avera & Smith, they can trust that their case is in the hands of professionals who have seen it all and know how to secure the best possible outcome.

State-of-the-Art Support

In today’s digital age, the integration of technology is essential to providing efficient legal services. Avera & Smith understands this, and their commitment to state-of-the-art supporting technology ensures that clients receive the best possible assistance. This blend of legal experience and cutting-edge tools sets Avera & Smith apart as a forward-thinking law firm.

Caring and Quality Service

At its core, Avera & Smith is driven by a dedication to caring, quality service. Clients are not just case numbers; they are individuals with unique needs and challenges. The firm’s attorneys and support staff take the time to listen, understand, and advocate fiercely on behalf of their clients. It’s this commitment to personalized service that has earned Avera & Smith the trust and gratitude of countless clients over the years.  

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