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Arkansas Law Firms

All of the Arkansas Law firms listed below had their ads triggered when we set our physical location to be either in Arkansas, a major city within Arkansas, or within the state itself.

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Average Keyword Cost Estimates in Arkansas & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $66 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($66 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $792 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $1,584 ( $792 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

 

Average cost per click estimates from Google Ads for personal injury related keyword searches in Arkansas
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Arkansas

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Oklahoma” we called the firm to ensure that they were not in fact licensed or practising in Oklahoma. 

We took every effort to give the advertised firm the benefit of the doubt, and contacted the firm’s directly to ensure that the ad was triggered mistakenly. Typically the person answering the phone was polite, albeit slightly confused. It is remarkable that at many of these businesses no one is curious as to why they’re getting inquiries that are so irregular. 

Arkansas Legal Data

Arkansas Legal Resources