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Alaska Law Firms

All of the Alaska Law firms listed below had their ads triggered when we set our physical location to be either in Alaska, a major city within Alaska, or within the state itself. 

We utilized an external service to use the specific geolocated & encrypted parameters that Google uses as well as proxy servers within each location to ensure accuracy for our searches. 

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Average Keyword Cost Estimates in Alaska & Potential Impact

Using data obtained from Google Ads’ Keyword Planner tool, we can make an educated estimate of the average cost per click associated with the primary keywords related to irrelevant searches. Assuming the average cost for these irrelevant searches, it appears that each click is costing around $78.

Additionally, when we examine the average monthly search volume for these root keywords in the context of irrelevant searches, we find that there is a consistent monthly demand for these queries.

Now, let’s consider a scenario where, out of the 10 monthly searches, our firms receive one of these irrelevant clicks. If we do the math—$78 per click multiplied by one click per month and then multiplied by 12 months in a year—it becomes evident that these firms could be wasting $939 annually on clicks that provide no value.

To compound the issue, for every instance where an irrelevant search term triggers a firm’s ads—like when someone searches for “Car Accident Lawyer Disbarred” and the firm’s ads also appear for another irrelevant search term like “Accident Lawyer Convention”—the potential annual waste jumps to $1,878 ($939 per year for each irrelevant search term multiplied by 2).

This scenario holds true for each keyword within a campaign or account. It’s worth noting that some campaigns contain over 200 keywords, which is unwise for the reasons we’ve just outlined. Casting too wide a net exposes your ads to numerous irrelevant searches, driving up costs unnecessarily.

While our analysis relies on certain underlying assumptions, the fundamental issue here is that our search queries shouldn’t have triggered any ads at all. Interestingly, the absence of Alaska-based firms in this context is notable. These firms are running pay-per-click campaigns targeting the same practice areas, but they’ve taken the initiative to either A) incorporate appropriate negative keywords or B) adopt more focused advertising strategies.

The average cost per click (CPC) for Personal Injury related keywords in Alaska can vary depending on the specific keyword, the competition for that keyword, and other factors. However, according to the data I have access to, the average CPC for Personal Injury related keywords in Alaska is around $78.
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Alaska

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer Atlanta”, the firm was also contacted to ensure that they are not licensed or practising in that external state. 

Alaska Legal Data

Alaska Legal Resources