Google “Now” – Buy it before you know you need it?
“Google Now” is an App for your mobile device that allows Google to anticipate what you’re looking for before you start searching. It’s been around for about a year for Android but is now available for iPhones too.
Sounds pretty useful and streamlines the buying process for consumers who can have products and services pushed directly to you through your hand-held.
It aggregates information it has gathered about you to figure out what you need before you start looking for it. According to experts, here’s where the information comes from:
- Your location
- Your historical searches,
- Your gmail, calendar and Google+
- and Google Finance
Handy or creepy? Decide before you install the App, but keeping in mind that Google has this information about you whether you care to use “Now” or not, you may as well take it for a spin.
